JoJo Maman Bébé is one of the UK's favourite boutique mother and baby brands, available online and in stores.
CHALLENGE
With an eye on future growth, JoJo Maman Bébé needed to build a rich portrait of their prospective customers.
A key objective was to explore shopping behaviour and key needs and expectations of current prospective customers. This work would underpin strategic decisions and futureproof growth, ensuring the brand appeals to an expanding customer base.
The approach involved a combined qualitative and quantitative methods.
In-store ethnography and immersive home depth interviews were conducted and later distilled into video that brought to life the prospective customer groups.
Market sizing was used to better understand and quantify the opportunity, and finally analytics was applied to survey data to identify high prioritisation areas for key prospective groups.
SOLUTION
This project delivered a robust understanding of prospective customers, highlighting ways to optimise the brand experience for these groups.
OUTCOME
To learn more about market scoping and sizing at Boxclever
